This week while helping my company host their Information Workers Conference in Nashville, I heard a new technology term. The term was
mashup. When I heard the term used in conversation, I immeadiately knew what type of technology the person was refering. I must have been a little hungry, because all I could think of was mashed potatoes.
This made me wonder where this new term came from and is it here to stay? So to find out more, I went to
Wikipedia. The site described a
mashup as "a web application that combines data from more than one source into a single integrated tool." This doesn't really sound like anything new or groundbreaking to me. Companies have been using
APIs (Application Programming Interfaces) for years. Most examples to
mashups refered to the integration of data from sites like
Craig's List ,
My Space, and
Google Maps. To me a
mashup is just a new hip phrase coined by the X and Y Generations to describe the meshing of web services, widgets, and snippets of code to create a more "cool", one stop web site.
Later that night, I was reading an article on
KMWorld and the term
mashup was mentioned again. I was drawn to read the article not because of the reference to
mashups, but because the author thought that the enterprise poral is at a "dead end". (
My Comments.) Twice in one day this supposed new technology term crossed my path. The author refered to
mashups as "poor man's portal". In a way, this has some merit, but I don't think a
mashup can have enough functionality to be compared to a true portal. I think that the
mashup is a just a term created in the social and consumer web spaces that has started to be mentioned by IT professionals. Will the term
mashup infiltrate it's way to an accepted widely used IT term? It's really too early to predict. My best gues is that
mashups are here to stay. Are
mashups a portal replacement? Definitely not. They are defintely a web component that can add value and make simple web integrations in social networking and consumer computing. Only time will tell if the
mashup will prevail and become a widely accepted technology term.
What do you think?